The classic example is babies. They are adorable, but why? Because they need to be beautiful in order to survive. Think about it: babies are weak, they can’t live without adults - so they need to be loved. Therefore, they’re beautiful and invoke the desire to take care of them. Beauty is very important for adults as well, studies show that a beautiful woman has higher salary and higher chance for a promotion. Even if a beautiful female is caught shoplifting, she has a much better chance at being forgiven. Studies also show that men are much more likely to help a young beautiful girl (like doing some work for her or giving her blood), but they are reluctant to lend her money. Similar benefits can be applied to handsome men, but to a lesser degree. Therefore beauty products have been popular since ancient times.

Don't think that beauty only benefits your finance, beauty is also very important in the bedroom for love. Can we live without love? Obviously not. Love is absolutely necessary in everyday life, love gives us energy, love gives us happiness, most importantly - love gives us babies. There was a recent study which showed that men who had s.e.x. 3 or more times a week had fewer incidences of heart attacks than those who did not.

As you see, beauty is not just for fun, it’s for survival.

Everybody is beautiful - some more, some less. Our job is to enhance the beauty given to us by our parents. Thankfully, it can be done. In order to survive, they invented many ways to improve our appearance. Makeup has been known since ancient times.

‘Facials’ and other simple skin treatments are also well known. The problem with traditional ways to enhance beauty was that they weren’t very efficient for wrinkles or sagging skin.  Of course, surgery is always very effective for lifting - therefore traditional face lifts were one of the most popular procedures in the US. But surgery isn’t for everyone. Until recently, there was no alternative to the traditional ‘face lift’. The advents of Botox and fillers have changed the situation. Now we have an alternative which is safe and quick. The remaining issue was how to lift sagging skin, without surgery? They came up with the simple idea to lift the sagging skin with the same sutures that are used in cardiac surgery. The new minimally invasive procedure was born, called the Thread lift.

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